ADVERTISING MEDIA KIT – UK & IRELAND
National Geographic Kids magazine is everything an inquisitive young mind needs. Our mission is to get kids excited about their world. They have so much fun reading our magazine or browsing our website they won’t even realise they’re learning!
Creature Media publish National Geographic Kids in four territories; the UK, Ireland, Australia and New Zealand.
UK
FREQUENCY: 13 issues per year
CIRCULATION: 110,000 (50,000 SUBSCRIBERS)
DEMOGRAPHICS
•Boys and girls aged 6-13 with a core age of 8-12
•50:50 gender split
•Receptive to brands and eager to learn
•Conscious about the environment, different cultures and animals
•92% of parents read the magazine with their children
•49% of readers take NG Kids to school or use it for help with their homework
• Actively engaged audience – 88% spend over one hour reading NG Kids!
RESEARCH
•67% go abroad at least once a year
•Buy on average 2.5 books per month
•95% believe conservation is important to their family
•87% of parents view digital content on a device other than a laptop
Each month our readers spend:
•24 hours per month reading books and magazines
•11 hours per month on the internet
•24 hours per month watching TV
•8 hours per month playing video games
ADVERTISING OPPORTUNITIES
•Display advertising
•Advertorials
•Pull-out posters/wallplanners/board games
•Covermounts
•Digital advertising
•Bespoke creative solutions tailored to suit your campaign needs
FOR ADVERTISING ENQUIRIES AND RATES PLEASE CONTACT:
Tracey Steel
Promotions & Partnerships Director
tracey@ngkids.co.uk